Justin M Lewis
The Justin M Lewis Podcast
A Bold Vision to Reimagine Portland
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A Bold Vision to Reimagine Portland

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In my recent piece, “Portland, It’s Time to Be Bold Again”, I wrote about the crossroads our city faces. Portland, once admired for its creativity, culture, and progressive vision, is now grappling with real and urgent challenges—declining tax revenue, a struggling downtown, a humanitarian crisis on our streets, and an outflow of both talent and investment.

But I didn’t write that piece to dwell on the problems.
I wrote it to make a promise: that I would offer a real plan.

A plan not based in politics, but rooted in effectiveness.
One that’s big enough to meet the moment and pragmatic enough to be implemented.

This is that plan.

What follows is a bold vision to reimagine Portland—organized around seven core priorities. It’s a blueprint to reignite economic growth, restore livability, streamline government, and rebuild public trust.


Growth Is How We Fund Our Values

The values we cherish—compassion, equity, opportunity—don’t sustain themselves. They require investment. And investment requires growth.

Portland can’t fund its future by shrinking. We can’t tax our way out of a declining economy. We must expand the pie—by creating the conditions where businesses want to build, families want to stay, and talent wants to come.

Without growth, we face a stark choice: fewer services, higher taxes on fewer people, and an accelerating exodus.

But with smart, inclusive, intentional growth, we unlock the ability to fund bold solutions—for housing, education, public safety, mental health, and a city that works for everyone.

This isn’t about left or right.
It’s about forward.


I. Revitalizing Downtown as the First Priority

A strong Portland starts with a vibrant, safe, and economically thriving downtown.

Financial Incentives to Bring Business Back

  • Aggressive tax abatements for companies relocating or expanding in downtown Portland

  • Eliminate the city’s business license tax for 5 years for new or returning companies hiring 20+ employees

  • Relocation grants and workforce development support for Portland-based hiring

  • Create a Downtown Investment Fund for storefront renovations, rent subsidies, and infrastructure

  • Fast-track permitting and public infrastructure upgrades to attract major employers

Reimagining the Urban Core

  • Convert vacant offices into mixed-use housing, cultural, and entrepreneurial hubs

  • Launch the “Portland Is Back” campaign to boost tourism, nightlife, and local business

  • Expand street cleaning, graffiti removal, and foot patrol programs

  • Incentivize ground-floor retail activation and design-forward storefronts

  • Support pop-up spaces for artists, food vendors, and makers

A vibrant downtown isn’t just good for business—it’s essential to funding public services.


II. Ending the Homelessness Crisis with Urgency and Dignity

Compassion + Accountability = Results.
We must be both humane and effective.

Coordinated Response

  • Centralize homelessness response under one accountable agency

  • Integrate services across city, county, and nonprofits

  • Launch a public dashboard to track progress in real time

Transitional Housing with Services

  • Establish sanctioned transitional housing with mental health, addiction, and job training services

  • Enforce camping bans only after viable alternatives are in place

  • Use surplus land to create safe, supported shelter communities

Rapid Housing Expansion

  • Declare a housing emergency to fast-track zoning and permitting

  • Use modular builds, hotel conversions, and SROs to scale housing

  • Offer incentives through public land, low-interest loans, and increased FAR

  • Partner with state and federal agencies for long-term capital and operating support

We can’t solve homelessness on hope alone. We need a growing tax base to fund the services that reflect our values.


III. Reclaiming Livability in Every Neighborhood

Pride. Safety. Possibility. Block by block, we restore it all.

Public Safety and Health

  • Expand mental health crisis teams (CAHOOTS-style) citywide

  • Rebuild trust in law enforcement through community policing and transparency

  • Launch Clean & Safe teams in every major corridor

  • Address open-air drug use through treatment-linked diversion programs

Parks, Clean Streets, and Pride

  • Launch a citywide beautification corps employing locals

  • Activate parks with art, food, markets, and events

  • Improve sanitation, lighting, and public restrooms in key areas

  • Fund small grants for neighborhood-led restoration


IV. A Modern, Competitive Economy

Portland must compete for business, talent, and innovation.
That means playing to win.

Innovation & Growth Hubs

  • Designate tax-free Innovation Zones for startups and high-growth firms

  • Recruit anchor industries: climate tech, sportswear, urban mobility, advanced manufacturing

  • Offer 10-year tax incentives to Fortune 1000 companies who invest and hire

  • Launch downtown university R&D partnerships

Aggressive Recruitment & Relocation

  • Create the Portland Global Business Office

  • Offer $1M relocation grants to major employers hiring 100+

  • Streamline registration to 24 hours for small and mid-sized businesses

  • Abolish startup fees and taxes for the first 3 years

Competing Nationally

  • Benchmark policies against Texas, Florida, Tennessee—and adapt

  • Create a “Move to Portland” package for remote workers

  • Host an annual Portland Futures Forum to attract VCs, innovators, and industry leaders

Support Local and Inclusive Business

  • Launch incubators in underserved neighborhoods

  • Guarantee 25% of city contracts to BIPOC- and women-owned businesses

  • Cut permitting timelines by 50%

  • Fund live/work housing for Portland’s creative community

When we stop competing, we stop growing. And when we stop growing—we lose the ability to lead.


V. A City That Works for Families

Great cities support working people, educators, and families.

Schools and Childcare

  • Fight for equitable state-level funding

  • Track performance transparently

  • Partner with employers to expand childcare and after-school access

Educators and First Responders

  • Offer housing stipends and tax relief for those who live in the city they serve

Thriving Public Spaces

  • Upgrade parks, splash pads, playgrounds, and plazas

  • Fund ongoing programming and maintenance

  • Create spaces designed for gathering, interaction, and joy


VI. Streamlined, Accountable Government

It’s time to make Portland’s government clear, effective, and fast.

Structural Reform

  • Audit and consolidate overlapping roles across city, county, and Metro

  • Unite housing, mental health, and economic development under one office

  • Pursue charter reform to empower leadership and decision-making

Radical Transparency

  • Launch a public performance dashboard

  • Require quarterly report cards from every bureau

  • Appoint a Chief Innovation Officer to modernize city services

A New Civic Compact

  • Form a Citizen Leadership Council to shape long-term strategy

  • Launch quarterly “Portland Renewal Days” for public service and repair

  • Celebrate civic wins and local changemakers


VII. The Next 12 Months: Immediate Action Plan

✅ Launch Downtown Business Comeback Initiative
✅ Open sanctioned transitional housing with wraparound services
✅ Begin city-county-Metro audit and charter reform
✅ Roll out Clean & Safe pilots in top 5 commercial corridors
✅ Launch Portland Is Back campaign
✅ Publish monthly civic dashboard for transparency


It’s Time to Lead with Urgency—and Imagination

We don’t need to go back to what Portland was.
We need to be bold enough to become something better.

That takes open minds, the humility to change course, and the urgency to act—now, not someday.

This plan isn’t about being right.
It’s about being effective.

It’s for those who believe our decline is not inevitable—who know Portland’s creativity, compassion, and resilience can still shape the future.

The choice is simple:
Push for greatness—or settle for complacency.

The window for small ideas has closed.
It’s time for bold thinking, shared responsibility, and courageous leadership—from our institutions, yes, but also from each of us.

So stay open.
Stay engaged.
Challenge what’s not working.
Champion what could.

If this vision speaks to you, don’t wait for permission.

Step forward. Speak up.
Be part of the generation that rebuilt Portland.

Our city is still worth believing in.
Let’s prove it—by building a city bold enough to fund its future.


If you’ve made it this far, you already know: this isn’t just a plan. It’s a challenge. To our leaders, yes—but also to every one of us who calls Portland home or cares about what’s possible in American cities.

We can’t wait for the perfect moment. We are the moment.

If this vision spoke to you, share it. Talk about it. Build on it. Push it further. And most of all—get involved. Because Portland doesn’t need passive optimism. It needs bold action.

Subscribe for more, and as always—stay principled, stay engaged, and don’t settle for a city that’s falling short. Let’s build one bold enough to lead again.

Until next time.

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