The future of commerce won’t be won with faster checkouts or smarter ads—it will be won by brands that know us deeply and serve us accordingly. This is the promise of Intelligent User Experience (IUX). And no one is better positioned to lead this revolution than Nike.
I’d love to see that message scaled across the digital space. For over 30 years, I’ve been reading about Nike abusing and taking advantage of poor people, it seems the most consistent thing about them. Ask yourself, how would you feel if those were your kids, working in those sweat shops?
“The soul of the brand”:
https://www.propublica.org/article/nike-factory-cambodia-fainting
https://inequality.org/article/garment-workers-unite/
https://www.lemonde.fr/en/summer-reads/article/2022/07/23/the-nike-saga-winning-at-all-costs_5991163_183.html
I’d love to see that message scaled across the digital space. For over 30 years, I’ve been reading about Nike abusing and taking advantage of poor people, it seems the most consistent thing about them. Ask yourself, how would you feel if those were your kids, working in those sweat shops?