The keyword economy has defined digital advertising for two decades—but that era is ending. With AI now capable of understanding user intent in real time, we’re entering a new paradigm: Intelligent User Experience (IUX). In this first piece in the IUX Series, I explore how AI, UX, and CX are converging to replace ads that interrupt with systems that serve—ushering in a future where personalization is smarter, trust is foundational, and relevance is finally scalable.