Justin M Lewis
The Justin M Lewis Podcast
The Power of Belief: Why Intrinsic Motivation Builds Better Teams
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The Power of Belief: Why Intrinsic Motivation Builds Better Teams

There’s a statistic I read once that stayed with me: people are 30% more likely to succeed when they are intrinsically motivated. Not because someone told them to. Not because they’re chasing a bonus. But because they chose the mission for themselves.

That one idea shaped how I built and led teams throughout my career—from the battlefield to the boardroom. It shaped how I ran my business and how I thought about leadership at every level. I’ve always believed in what the Marine Corps calls decentralized command—the idea that decisions should be made by the people closest to the action. Push authority downward. Extend trust outward. Give people the freedom to act, not just the obligation to obey.

It’s a philosophy that works only if you believe in people. And I do.

At the heart of this belief is intrinsic motivation—the drive that comes from within. It’s a quiet, steady fire that burns in people who feel a deep sense of ownership over their work. They don’t need to be told what to do. They don’t wait for permission. They are led by purpose, not pressure.

When a team gets to make their own decisions—not just execute someone else’s orders—they show up differently. They care more. They think harder. They try longer. Because now it’s their idea. Their plan. Their commitment. That’s the beautiful paradox of leadership: the less you dictate, the more people take ownership.

Most organizations get this backwards. They mistake compliance for commitment. They think control equals quality. But top-down control rarely produces excellence—it produces obedience. And obedience is a poor substitute for belief.

When you lead with control, people do the minimum. When you lead with trust, people do the remarkable.

I’ve seen it again and again. I’ve watched teams flourish when given autonomy. I’ve watched young leaders exceed expectations when handed real responsibility. I’ve seen entire departments come alive not because we added new incentives, but because we gave them ownership over their outcomes. We gave them a reason to care. And they did—fiercely.

This kind of leadership isn’t easy. It takes courage to let go. It takes strength to trust. It takes discipline to create systems that empower rather than restrict. But when you build around intrinsic motivation—when you build a culture where people choose the mission, not just follow it—you unlock something powerful.

You get creativity. You get commitment. You get resilience.

People fight harder for a plan they helped build. They stick around longer when they feel a sense of agency. They innovate more when they aren’t being micromanaged. And they find joy in the work—not because it’s always fun, but because it matters.

Work becomes meaningful not when the boss says so, but when the team believes it.

In my experience, the most successful cultures aren’t those with the best perks or the flashiest mission statements. They are the ones built on belief—where people are intrinsically motivated because they are trusted, included, and empowered.

That’s how you build not just a business, but a movement. Not just employees, but owners. Not just compliance, but conviction.

And honestly? It’s more fun to lead this way. More rewarding. More human.

Because when people believe in what they’re doing—and believe they have a say in how they do it—extraordinary things happen.

And it all starts with believing in them first.


If you want to build a team that’s resilient, innovative, and committed—don’t start with rules. Start with trust. Create space. Extend belief. People rise when they know they’re not just being managed—they’re being believed in.

If this episode spoke to you, share it with a fellow leader, manager, or someone building something bigger than themselves.

I’ll be back soon with more. Until then—stay principled, lead with belief, and remember: the best teams don’t need more control. They need more purpose.

Until next time.

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