Justin M Lewis

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7:59
The IUX of Identity
The future of the internet starts with rethinking identity—not as a login or a platform feature, but as a sovereign, user-controlled experience. In this…
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Justin M Lewis
6:17
The Balance Within
Inside each of us lives both masculine and feminine energy—not as roles or stereotypes, but as powerful forces that shape how we love, lead, and live…
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Justin M Lewis
6:37
It’s Not About You—And That’s the Point
We live our lives through our own eyes—but we find meaning in how we show up for others. In a world obsessed with personal branding, it’s easy to forget…
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Justin M Lewis
8:22
The End of Keywords
The keyword economy has defined digital advertising for two decades—but that era is ending. With AI now capable of understanding user intent in real…
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Justin M Lewis
6:39
The Offense We’ve Been Waiting For
We’re not automating creativity—we’re unleashing it. For the first time in a generation, AI gives us the chance to offload the repeatable and reinvest…
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Justin M Lewis
6:48
Effectiveness Over Ego
In leadership—and in life—you can either be right, or you can be effective. Rarely are you both at the same time. This letter to my kids is about…
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Justin M Lewis
1
6:26
Right Where I Belong
This weekend, I loaded up the RV, grabbed my boys, and headed out to Oregon Raceway Park for 15 hours of wheel-to-wheel racing with three of my closest…
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Justin M Lewis
1
6:37
Why I Write
I started writing to leave something lasting for my kids. What I didn’t expect was how much it would give back—clarity, connection, and a surprising…
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Justin M Lewis
3
7:52
How You Do It Is Everything
In the early 2000s, creative agencies often celebrated talent over character. But when I founded Instrument, I knew we had to do it differently. Our…
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Justin M Lewis
Justin M Lewis
Exploring politics, leadership, and philosophy from a centrist perspective—challenging assumptions, seeking balance, and advocating for thoughtful, principled discourse in a world often divided by extremes.
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